Dannah's Online Diary: Things I Know I Think.

Tuesday, June 3, 2008

Peek-A-Boo Pole Dancing

In 2006, Tesco released its Peek-A-Book Pole Dancing kit to the general market. The kit includes a three-pieced tension pole that fits ceilings up to 8'6" tall, a dance booklet, a garter belt and play dance money.

Parents were a little upset to see this product in toy stores. Apparently, they thought their five year olds might be a little young for sex work. Tesco pulled the product from toy shelves. Now, it's being marketed to an older, "more appropriate" audience as the Peekaboo Pole Dancing Exercise Pole on sites like amazon.com. The older, "more appropriate" audience is represented by a girl who looks to be about 18 or 19 on a promotional video posted on youtube.com.

Each year, marketers attempt to sell sensual products to younger and younger girls. Marilyn Monroe was almost thirty when she achieved sex symbol status and was at he height of her career at age thirty-three. Today, our beauty symbols are as young as fifteen. Products like abercrombie's "eye candy" thongs targeting 8-14 year olds and metallic bras at Sears labeled "Girl Identity" push little girls to be sensual.

Why? Marketing giants have figured out that if they want to have cradle-to-grave customers for products like mini-skirts, cosmetics and other similar products they have to create the desire in little girls to be highly desirable to men and seek to achieve unattainable beauty from an early age.

The results? Well one of them is that 2/3rds of underweight twelve year old girls consider themselves to be fat according to a Harvard study. 

Who is going to stand up for the little sisters and daughters growing up under them to stop this nonsense?