Plant Deep Roots
of Truth With Us
A Letter from
Bob & Dannah Gresh
The world is fighting for the hearts of our children.
The pornography industry. False teachers on TikTok and YouTube. Cultural voices shaping identity. The world is reaching for our sons and daughters earlier than ever, attempting to change what they believe and creating bondage to lies.
We exist to provide events, curriculum, and encouragement for parents to raise their children to live in the purity and freedom of Jesus Christ.
And yes, we know the word purity has some baggage. But it’s in the Bible. When we named our ministry more than 26 years ago, we wanted to teach our own children to experience purity of heart, mind, and body. That starts with doctrinal purity.
If that’s something you value, you’re in the right place.
You may know us through True Girl, Born to Be Brave, the WONDER app, Chica Verdadera, or our podcasts. Together, they form a family of ministries with one calling: helping parents plant God’s truth so deeply in their children that there’s no room for the world’s lies.
Thanks for being a friend to this ministry!
Grace!
Bob & Dannah Gresh
Planting Truth Since 1999
We’re on a trajectory to help 5 million parents+kids grow closer to each other as they grow closer to Christ by 2028
Your Gift Brings Truth to the Next Generation
Goal: $788,000 by December 31
Help us plant Deep Roots of Truth. Every dollar helps more tweens and teens experience connection with Jesus.
$467,000 raised
We exist to connect parents to their kids so they can plant and nurture deep roots of Truth.
Rooted and built up in Christ and established in the faith!
Colossians 2:7
Our mission includes planting a love of God’s Word early, engaging in intimate discipleship that keeps mom and dad in the driver’s seat, answering the hardest questions our culture poses, and inviting the next generation to experience a love relationship with God that is real and personal.
For a quarter of a century, we’ve sought to root the next generation in God’s Truth and build them up in Christ so they are established in the faith.
Growth at a Glance
33 languages
live events
decisions to
follow Christ
How We Do It
Creating Connections
In 2025, we facilitated over 1 million discipleship moments with parents and tweens.
Online Bible Studies
Nearly 19,000 tweens and teens have dug into God’s Word since 2020.
Discipleship Boxes
60,000 moms+daughters experienced Bible-based “dates” since 2020.
Holy Girl Walk
20,000 walkers with the Holy Girl Walk memorized God’s Word together since 2024.
True Girl Podcast
900,000+ podcast listens for the True Girl Podcast in 130+ countries in 2025.
Live Events
Teams in North and South America have presented 1,400+ gospel-driven events to parents+children.
Income & Expenses
The ministries of Pure Freedom are made possible through the generosity of those who give. From the 10-year-old girl who walks dogs and sends us her change to the couple impacted by our ministry in the Dominican Republic to individuals and families around the globe, God is using gifts to make our mission of planting Truth in the next generation possible. That’s why every dollar given is carefully stewarded and prayerfully invested.
*This year, the ministry is aligning its fiscal calendar year to better support its mission and operational needs.
Donations
TICKETS & RESOURCES SALES
DIRECT
OUTREACH
OPERATION
PARTNER
DEVELOPMENT
2026 INITIATIVES
reaching 30,000
1 million
by Dannah Gresh
by Dannah Gresh
for teen girls
parents to talk about purity
I want to support Pure Freedom!
We invite you to join us in the mission to plant so much Truth in the next generation that there’s no room for the world’s lies.